The 4Cs

Cut

Everything a customer asks about diamond quality comes back to the 4Cs. Know these well and you can guide any customer confidently.

The 4Cs

Color

Diamond color is graded on a scale from D (completely colorless) to Z (light yellow or brown). The closer to D, the rarer and more valuable the diamond. For most customers, diamonds in the D–F range appear colorless to the naked eye, while G–J appear near-colorless and still look beautiful in a setting.

The 4Cs

Clarity

Clarity refers to the presence of internal inclusions (inside the diamond) or external blemishes (on the surface). Almost all diamonds — natural and lab-grown — have some inclusions, as they form under extreme conditions. The clarity grade tells you how visible those inclusions are.

The 4Cs

Carat

Carat refers to the weight of the diamond, not its size. One carat equals 0.2 grams. Larger carats are rarer and therefore more expensive — but two diamonds of the same carat weight can look very different in size depending on their cut and shape.

Diamond Shapes

Shape is a matter of personal style — there is no "better" shape. Each shape has its own personality. Help the customer choose by understanding their lifestyle, aesthetic preference, and which shapes suit different finger types.

How To Measure Your Size

Learn how to measure your ring size at home with Luminari’s step-by-step guide and standard ring size chart to find your perfect fit.

FAQs